Mission & Vision
Giving money may solve problems for a moment, but skills, training, and empowerment gives dignity, empowerment and future. Supporting women on the street through skills development and protecting children from life-destroying habits by giving them purpose is the real, sustainable solution.
Our Mission
We work in partnership to empower mothers, teenagers, and children by strengthening their skills, creativity, and economic independence. Our mission is to provide practical training, mentorship, and capacity-building opportunities that enable them to develop handmade products, entrepreneurial abilities, and life skills. We create sustainable pathways for growth by connecting their talents to wider markets through our digital platform and website, ensuring visibility, access, and fair opportunities. At the same time, we strengthen systems and institutions that promote gender justice, protect women's and children's rights, and support inclusive and sustainable development.
Our Vision
Our vision is a society where mothers, teenagers, and children are empowered, skilled, and confident to actively shape their futures. We envision communities where creativity, handmade work, and local talents are valued and transformed into sustainable livelihoods through innovation and technology. We aspire to build cultures and institutions where gender justice is upheld, women's and children's rights are fully ensured, and every individual has equal access to opportunities for growth, dignity, and long-term development.
What is Wos Gebeya?
Wos Gebeya (wosgebeya.com) is an online marketplace created by MADEG Charity Organization to support mothers and girls. It enables women to sell their handmade products, crafts, and local goods to customers in Ethiopia and around the world. Exquisite handwoven textiles carry stories of ancient traditions in every thread. Sun-kissed spices bring rich flavors and vibrant colors to your kitchen. Deep, bold Ethiopian coffee shares the warmth of true hospitality in every cup. Wos Gebeya is more than an online store. It is a bridge connecting culture, creativity, and community—where every purchase empowers women and helps turn skills into sustainable income.
Visit Wos Gebeya